Fox, Nissan Do Soccer Deal

May 2007
Multichannel News;5/21/2007, Vol. 28 Issue 21, p10
The article reports that U.S.-based Fox Pan American Sports LLC and Nissan North America Inc. have signed a three-year, multiplatform integrated sponsorship deal surrounding the Copa Sudaamericana soccer tournament. Under the deal, Nissan will get title-sponsorship rights to the tournament in the U.S. on Fox Sports en Espanol and in Latin America and the Caribbean via Fox Sports Latin America.


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