Managing your Relationship with Marketing

Sullivan, Sheila
February 2007
Credit Control;2007, Vol. 28 Issue 2, p53
Trade Publication
The article focuses on the author's views of managing relationship with the marketing department in Great Britain. According to the author, when a manager fails to pay close attention to key internal customers, this relationship cannot generate the collaboration and teamwork within the firm. She added that direct customer feedback would be a tremendous resource for the company and should be positioned as such. The author also discusses the significance of customer service and satisfaction.


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