TITLE

Managing your Relationship with Marketing

AUTHOR(S)
Sullivan, Sheila
PUB. DATE
February 2007
SOURCE
Credit Control;2007, Vol. 28 Issue 2, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the author's views of managing relationship with the marketing department in Great Britain. According to the author, when a manager fails to pay close attention to key internal customers, this relationship cannot generate the collaboration and teamwork within the firm. She added that direct customer feedback would be a tremendous resource for the company and should be positioned as such. The author also discusses the significance of customer service and satisfaction.
ACCESSION #
25139452

 

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