Wielding the Web as a weapon

Soda, Fumiko; Treece, James B.
November 1999
Automotive News;11/8/1999, Vol. 74 Issue 5847, p20
Trade Publication
Reports on Tokyo, Japan-based consumer Makoto Kuroda's use of the Internet to protest Toyota dealership Netz Toyota Tokyo K.K.'s alleged customer service failures. Background on the incident; Kuroda's creation of a Web site detailing his protest; Car dealership's apology to Kuroda.


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