TITLE

Wielding the Web as a weapon

AUTHOR(S)
Soda, Fumiko; Treece, James B.
PUB. DATE
November 1999
SOURCE
Automotive News;11/8/1999, Vol. 74 Issue 5847, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Tokyo, Japan-based consumer Makoto Kuroda's use of the Internet to protest Toyota dealership Netz Toyota Tokyo K.K.'s alleged customer service failures. Background on the incident; Kuroda's creation of a Web site detailing his protest; Car dealership's apology to Kuroda.
ACCESSION #
2513689

 

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