PreK-12 Net Sales Slow to Get Going, Down 13.8% Through February

May 2007
Educational Marketer;5/14/2007, Vol. 38 Issue 10, p3
Trade Publication
The article reports on the financial performance of PreK-12 publishers in the U.S. as of February 2007. The total PreK basal and supplemental net sales result decreased by 10.1 percent to $79 million compared to the sales result recorded on February 2006. The net sales for the basal textbooks in the 6-12 segment increased by 31.4 percent to $8.7 million. In addition, the total PreK-12 basal sales in open territories and adoption states declined by 11.2 percent to $47.6 million.


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