CBS, NCAA deal value: $6 bil

Frankel, Daniel; Friedman, Wayne
November 1999
Advertising Age;11/22/1999, Vol. 70 Issue 48, p48
Trade Publication
Focuses on advertising price increases from CBS Corp. of the National Collegiate Athletic Association (NCAA) basketball tournament beginning in 2000. Percentage of increases; Average cost of ads; Overall value of the deal; Details of the agreement; CBS' losing the bid for Nascar.


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