TITLE

CBS, NCAA deal value: $6 bil

AUTHOR(S)
Frankel, Daniel; Friedman, Wayne
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on advertising price increases from CBS Corp. of the National Collegiate Athletic Association (NCAA) basketball tournament beginning in 2000. Percentage of increases; Average cost of ads; Overall value of the deal; Details of the agreement; CBS' losing the bid for Nascar.
ACCESSION #
2512785

 

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