TITLE

GM revitalizes Cadillac by harnessing the '&'

AUTHOR(S)
Garfield, Bob
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p49
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Evaluates an automobile television advertisement for General Motors' Cadillac division from D'Arcy Masius Benton & Bowles. Attempts of Cadillac to lower the age of its buyers; Speculation on Cadillac sales; Details of the ad.
ACCESSION #
2512540

 

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