TITLE

Sergio Valente sets foray into Web space for 2000

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Informs of the creation of a Web site for Sergio Valente jeans. Target market and details of the advertising campaign; Print ads in magazines popular among ethnic customers; History notes of the company.
ACCESSION #
2512534

 

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