TITLE

DVD Express preps for critical holiday sales rush

AUTHOR(S)
Williamson, Debra Aho
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Concentrates on electronic commerce digital video disc (DVD) retailer DVD Express. Expected sales of movies on DVD for the 1999 holiday season; Growth of the industry; Increasing competition and price-cutting; Percentage of revenue from DVD of the company; Details of the Web site; Plans for advertising.
ACCESSION #
2512447

 

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