TITLE

Lobel pursues a unifying strategy for diverse SFX

AUTHOR(S)
Friedman, Wayne
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles marketing executive and even promoter Richard Lobel. His appointment as senior vice president of marketing and media communications of SFX Entertainment; Responsibilities of the position including developing a brand strategy for SFX sports, music and entertainment offerings; Lobel's background and career in marketing.
ACCESSION #
2512436

 

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