Lobel pursues a unifying strategy for diverse SFX

Friedman, Wayne
November 1999
Advertising Age;11/22/1999, Vol. 70 Issue 48, p30
Trade Publication
Profiles marketing executive and even promoter Richard Lobel. His appointment as senior vice president of marketing and media communications of SFX Entertainment; Responsibilities of the position including developing a brand strategy for SFX sports, music and entertainment offerings; Lobel's background and career in marketing.


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