TITLE

Being different is where it's at

AUTHOR(S)
Trout, Jack
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Concentrates on the need for products to be different to survive. The number of stock-keeping units (SKU) of products that exist compared with the percentage actually used by consumers; The proliferation of product choices and competition; Four recommended ways for marketers to differentiate their products.
ACCESSION #
2512434

 

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