Is thirst for Alpha status behind Coke's high-tech talk?

Crain, Rance
November 1999
Advertising Age;11/22/1999, Vol. 70 Issue 48, p26
Trade Publication
Concentrates on the plan of Coca-Cola to develop vending machines that raise the price of its soft drinks when the weather becomes warmer. The issue of supply and demand; Criticism and support of the concept; Analogies drawn to Al Gore's attempts to project his image as a so-called Alpha man and leader.


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