TITLE

Is thirst for Alpha status behind Coke's high-tech talk?

AUTHOR(S)
Crain, Rance
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Concentrates on the plan of Coca-Cola to develop vending machines that raise the price of its soft drinks when the weather becomes warmer. The issue of supply and demand; Criticism and support of the concept; Analogies drawn to Al Gore's attempts to project his image as a so-called Alpha man and leader.
ACCESSION #
2512432

 

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