Emotion sells

November 1999
Advertising Age;11/22/1999, Vol. 70 Issue 48, p24
Trade Publication
Concentrates on the release of an advertising campaign from McDonald's that uses emotion to appeal to customers. The assertion that this is sappy but effective; Timing of the campaign; Impact of the so-called Made For You cooking system and the decision not to turn it into a marketing scheme; Other promotional efforts of McDonald's.


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