TITLE

Emotion sells

PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Concentrates on the release of an advertising campaign from McDonald's that uses emotion to appeal to customers. The assertion that this is sappy but effective; Timing of the campaign; Impact of the so-called Made For You cooking system and the decision not to turn it into a marketing scheme; Other promotional efforts of McDonald's.
ACCESSION #
2512428

 

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