TITLE

FastFrog brings shopping 'Pond' to mall-hoppers

AUTHOR(S)
Beeler, Amanda
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Concentrates on FastFrog, a gift registry for teenagers. Support of eight retailers including Abercrombie & Fitch, Camelot Music and others; The use of Zapsticks to tag the UPC numbers of items wanted by the teenager; Promotion of FastFrog by parent company Clixnmortar.com; Figures on teenage spending habits.
ACCESSION #
2512425

 

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