TITLE

Budweiser loses share while its siblings grow

AUTHOR(S)
Chura, Hillary
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the declining sales of Anheuser-Busch Cos.' Budweiser brand beer. Success of Bud Light beer; Statistics on sales of both brands; Efforts to advertise.
ACCESSION #
2512412

 

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