TITLE

Print ads for Hummer point to Web site

AUTHOR(S)
Halliday, Jean
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Considers advertising of the AM General Corp. Hummer. The release of a print advertising campaign from Pyro that directs consumers to the Hummer Web site; Percentage of Hummer buyers that used the Internet in the buying process; The difficulty in marketing due to the Hummer's use as an off-road vehicle rather than a sport-utility.
ACCESSION #
2512402

 

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