TITLE

Biore battles back in skincare to thwart inroads of Pond's

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Relates the plans of Biore to market two products to fight pimples, Blemish Fighting Cleanser and Blemish Bomb. How the skincare products work; Time frame for the advertising campaign; Competitiveness of the skincare market; Biore's reputation in the industry as innovators.
ACCESSION #
2512401

 

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