Biore battles back in skincare to thwart inroads of Pond's

Cardona, Mercedes M.
November 1999
Advertising Age;11/22/1999, Vol. 70 Issue 48, p12
Trade Publication
Relates the plans of Biore to market two products to fight pimples, Blemish Fighting Cleanser and Blemish Bomb. How the skincare products work; Time frame for the advertising campaign; Competitiveness of the skincare market; Biore's reputation in the industry as innovators.


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