Cap'n goes AWOL as sales flatten

Thompson, Stephanie
November 1999
Advertising Age;11/22/1999, Vol. 70 Issue 48, p8
Trade Publication
Informs of an advertising campaign from Quaker Oats Co. using its Cap'n Crunch mascot. Figures indicating declining sales of Cap'n Crunch and Crunch Berries cereals; Details of a promotion targeting children that focuses on finding the missing mascot; Details of the marketing including the limited time cereal, Mystery Crunch.


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