TITLE

Cap'n goes AWOL as sales flatten

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Informs of an advertising campaign from Quaker Oats Co. using its Cap'n Crunch mascot. Figures indicating declining sales of Cap'n Crunch and Crunch Berries cereals; Details of a promotion targeting children that focuses on finding the missing mascot; Details of the marketing including the limited time cereal, Mystery Crunch.
ACCESSION #
2512397

 

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