True Value consolidates $50 mil account at Marc

Petrecca, Laura
November 1999
Advertising Age;11/22/1999, Vol. 70 Issue 48, p8
Trade Publication
Reports the use of Marc USA to handle TruServ Corp.'s advertising. TruServ's plans to discontinue its ServiStar and Coast to Coast brands and keep the True Value line; Plans for significant increases in advertising budgets; Competition from other hardware chains such as Ace Hardware Corp., Home Depot and others.


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