Dodge hybrid eyes truck and SUV owners

Guilford, Dave
November 1999
Advertising Age;11/22/1999, Vol. 70 Issue 48, p4
Trade Publication
Focuses on the marketing for the Dodge Dakota Quad Cab, a four-door pickup truck that is considered a hybrid sport utility vehicle (SUV), or sport utility truck. Time frame for the release of the advertising campaign; Competition from the Nissan Frontier King Cab and Ford Explorer Sport Trac.


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