TITLE

Camel explores exotic route in new campaign

AUTHOR(S)
Pollack, Judann
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers a look at the advertising efforts of Camel cigarettes by R.J. Reynolds. The use of 1940s-style ad theme including a pinup woman and Sam Spade-like man; The quarterly publication 'CML' that offers non-branded merchandise and Camel Exotic Blends of cigarettes by mail-order; Examples of other custom publications from tobacco companies.
ACCESSION #
2512389

 

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