TITLE

Dot-com companies rush field to secure Super Bowl ad time

AUTHOR(S)
Gilbert, Jennifer; Elkin, Tobi; Cardona, Mercedes M.; Cuneo, Alice Z.; Guilford, Dave; Ross, Chuck
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Takes a look at electronic commerce companies, or so-called dot-coms, advertising during the 2000 Super Bowl. Average amount paid per 30-second television commercial; Speculation on the number of dot-coms that could advertise; Examples of companies including OurBeginnings.com, Angeltips.com, Oxygen Media, Hotjobs.com and others.
ACCESSION #
2512386

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics