TITLE

Victoria's Secret Web plan cuts Super Bowl for Cannes

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how Victoria's Secret company plans to build its brand internationally via the Web in lieu of opening stores outside the United States. Plans for a live fashion show in Cannes, France in May, 2000; How sales have increased due to merchandising changes.
ACCESSION #
2512383

 

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