Victoria's Secret Web plan cuts Super Bowl for Cannes

Cuneo, Alice Z.
November 1999
Advertising Age;11/22/1999, Vol. 70 Issue 48, p3
Trade Publication
Discusses how Victoria's Secret company plans to build its brand internationally via the Web in lieu of opening stores outside the United States. Plans for a live fashion show in Cannes, France in May, 2000; How sales have increased due to merchandising changes.


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