TITLE

Asia's financial woes spread to U.S. car shops

AUTHOR(S)
Guilford, Dave; Cuneo, Alice Z.
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the financial difficulties in Asia and their affect on car companies. How Kia, Hyundai, Honda, Nissan, Daewoo, and Toyota are struggling in Asia; Controversy over why Kia dropped Goldberg Moser O'Neill as its advertising agency; Other ways in which the companies are trying to save money because of financial difficulties.
ACCESSION #
2512379

 

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