TITLE

Miller tries wit over grit to revive flagging MGD

AUTHOR(S)
Chura, Hillary
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the anticipated television commercials for Miller Genuine Draft from J. Walter Thompson USA. How the commercials will make their debut in January, 2000 during the National Football League Playoffs; Use of humor in the commercials to reconnect with beer drinkers; Focus on Hispanics.
ACCESSION #
2512375

 

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