TITLE

Sears explores $1.6 bil media move

AUTHOR(S)
Ross, Chuck; Cuneo, Alice Z.
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how Sears Roebuck & Co. is exploring a consolidation of its massive media buying account. How Sears has asked Ogilvy & Mather Worldwide and the Media Edge, two of its roster agencies, about their ability to handle all Sears' media; Plans by Sears to strengthen ties to the Hispanic community; Revision of Sears' slogan.
ACCESSION #
2512370

 

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