Sears explores $1.6 bil media move

Ross, Chuck; Cuneo, Alice Z.
November 1999
Advertising Age;11/22/1999, Vol. 70 Issue 48, p1
Trade Publication
Discusses how Sears Roebuck & Co. is exploring a consolidation of its massive media buying account. How Sears has asked Ogilvy & Mather Worldwide and the Media Edge, two of its roster agencies, about their ability to handle all Sears' media; Plans by Sears to strengthen ties to the Hispanic community; Revision of Sears' slogan.


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