TITLE

REWARDING THE BANK AND THE CUSTOMER

AUTHOR(S)
Adams, John
PUB. DATE
May 2007
SOURCE
Bank Technology News;May2007, Vol. 20 Issue 5, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the loyalty program employed by Tennessee-based Capital Bank & Trust Co. which allows them to cross-sell to their clients by offering them DVDs and other high-end gifts. Capital Bank Marketing Director Stratton Huggins explained that the goal of the program is to cross sell at least five new products to every new checking account customer. Meanwhile, since the start of the program on September 2006 it has already generated 720 new accounts for the bank.
ACCESSION #
25116568

 

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