Luring the Laggards Will Require Enhancements

Fest, Glen
May 2007
Bank Technology News;May2007, Vol. 20 Issue 5, p18
Trade Publication
The article reports on the innovations employed by the banking sector to lure more consumers into online banking in the U.S. According to the author, despite the free online access and bill pay offered by banks through its web sites, only 40% of households are using the free service. Moreover, banks are looking into developing online services that have an increased level of integration, security, privacy, and usability with emphasis on the self-service features.


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