Mapping A Course For Profits

Fest, Glen
May 2007
Bank Technology News;May2007, Vol. 20 Issue 5, p1
Trade Publication
The article reports on the use of a display analytic tool by NSB Bank to establish a marketing research for expansion purposes in Las Vegas, Nevada. The mapping and analytic toolset, Anysite Financial tool from MapInfo Corp., has allowed NSB to identify geo-enabled financial profiles of consumers, do location research, and identify competitor strength. Moreover, the use of the tool has helped NSB to identify the differences between two choices that seem to appear similar.


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