TITLE

Ex E! marketer heads game site

AUTHOR(S)
Hogan
PUB. DATE
November 1999
SOURCE
Multichannel News;11/15/99, Vol. 20 Issue 47, p40
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on Dale Hopkins' entry into the Internet games site iwin.com as president. Jump from television to Internet due to shift in popular culture; Official launch of the incentive-based Web site; Viral marketing strategy; Encouragement to visitors to play games, take polls and provide demographic data about themselves.
ACCESSION #
2511400

 

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