Half of social networkers dismiss adverts
Tags: SURVEYS; WEB sites; INTERNET advertising; INTERNET marketing; YOUGOV PLC
Related Articles
- Silver surfers use the internet to keep in touch with family. // New Media Age;5/29/2008, p13
The article provides information on the result of a survey of online adults on their reasons for using the Internet, conducted by YouGov and commissioned by digital and direct media agency Equi-Media. Keeping in touch with friends and family is the chief reason cited by twenty-nine percent of...
- Net responses. Mortimer, Ruth // New Media Age;5/3/2007 Digital Branding Suppleme, p6
The article presents the findings of a study on how consumers in Great Britain feel about brands in the digital environment, which was conducted by YouGov. The study reveals that Amazon is the most trusted brand online, followed by Tesco, Marks and Spencer, eBay and British Airways. It found...
- YouGovCentaur Joint venture unveils website. // New Media Age;11/8/2007, p9
The article offers information on the launch of the web site, yougovcentaur.com, under the joint venture between research company YouGov and "New Media Age's" publisher Centaur. The primary purpose of the joint venture was to develop specialist panels covering Centaur's key markets that includes...
- Internet marketing: Businesses must provide an interactive experience. Carlson, Constance // Hudson Valley Business Journal;10/09/2000 - 10/16/2000, Vol. 11 Issue 16, p23
Lists commonly held facts and myths about Internet marketing. Difference of Internet from traditional marketing; Comprehensive planning for products and services to be offered; Use of traditional marketing methods to promote a company's Web site; Designing the site for various consumer types.
- BENCHMARKS. // B to B;07/31/2000, Vol. 85 Issue 11, p30
Features data concerning Internet advertising and online marketing. Cost of services for Web site development; Top Web product/service segments on July 3-16, 2000; Top ten Web advertising.
- Ad measurement sparks big debate. Blankenhorn, Dana // Advertising Age's Business Marketing;Jan1999, Vol. 84 Issue 1, p19
Addresses issues related to the use of third-party Web traffic auditors for firms using the Internet as an advertising tool. Browsing patterns of users; Points of argument between Web advertisers and Web publishers; Names of third-party auditing firms; Role of the FAST Fordward group.
- Poor navigation and search put people off e-shopping. // New Media Age;10/30/2003, p14
Presents the results of surveys by Fredhopper and Jupiter on the poor performance of retail Web sites as of October 2003. Factors which contributed to low conversion rate; Disadvantage of traditional query and response form of searching.
- BBC targets US sites in online campaign. Bold, Ben // Marketing (00253650);9/29/2004, p9
This article reports that the BBC is launching an online marketing offensive during the U.S. elections to drive traffic to its international bbcnews.com portal. It will target websites where Americans typically search for news and has developed a digital campaign, "World news, Global views," to...
- Study suggests car marketers shift Web use. Halliday, Jean // Advertising Age;06/05/2000, Vol. 71 Issue 24, p69
This article reports that a market survey found corporate sponsorships of Web sites by automobile makers and sponsored buttons on Web sites are the only two areas with rising annual clickthrough rates since 1998. Clickthroughs on banner ads, pop-up windows, and direct electronic mail messages...
