TITLE

Even marketers can get hugs at parties

AUTHOR(S)
Tapp, Alan
PUB. DATE
May 2007
SOURCE
Precision Marketing;5/4/2007, Vol. 19 Issue 13, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reflects on the role of marketing on social problems. According to the author, evidence is growing that marketing can successfully influence smoking cessation or healthier eating. Direct marketing can change habits by providing support over time. For instance, most smoking cessation programs last six weeks.
ACCESSION #
25094553

 

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