Even marketers can get hugs at parties

Tapp, Alan
May 2007
Precision Marketing;5/4/2007, Vol. 19 Issue 13, p16
The article reflects on the role of marketing on social problems. According to the author, evidence is growing that marketing can successfully influence smoking cessation or healthier eating. Direct marketing can change habits by providing support over time. For instance, most smoking cessation programs last six weeks.


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