TITLE

'Confident Consumers' look to good times ahead

PUB. DATE
May 2007
SOURCE
Precision Marketing;5/4/2007, Vol. 19 Issue 13, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article highlights the confident consumers segment that should be targeted by marketers in Great Britain. These higher-earning consumers must be tapped for home and leisure expenditure and for a wide range of financial services. The segment comprises couples in their thirties and forties who delayed marriage and raising a family to focus on their careers. As these busy families are time poor, convenience is the watchword in advertising to them.
ACCESSION #
25094551

 

Related Articles

  • Marketers strike a balance between skeptical teens and their cautious parents. Palmer, Alex // Direct Marketing News;1/1/2011, p33 

    The article focuses on the move of marketers to get more creative with respect to how they reach out to the teenage consumers in the U.S. It states that marketers are considering the broader values of brands offered through targeted marketing and online networking communities. Moreover, it...

  • The value of purchase history data in target marketing. Rossi, Peter E.; McCulloch, Robert E.; Allenby, Greg M. // Marketing Science;1996, Vol. 15 Issue 4, p321 

    An important aspect of marketing practice is the targeting of consumer segments for differential promotional activity. The premise of this activity is that there exist distinct segments of homogeneous consumers who can be identified by readily available demographic information. The increased...

  • Identifying target customers. Jungwhan Choi; Cooper, Kevin; Hamner, Phil // Marketing Research;Summer98, Vol. 10 Issue 2, p22 

    The authors introduce the latent class or latent structure model, a relatively new and underutilized quantitative marketing research method for marketing researchers who frequently analyze discrete choice data in connection with segmentation. They look at the advantages of choice data and...

  • Battle of the Brands. Nolan, Robert // MediaWeek;6/6/2005, Vol. 15 Issue 23, p24 

    Comments on the challenge facing brands on reaching out to an increasingly fragmented consumer audience in 2005. Range of newcomers in the entertainment and media universe; Ways in which traditional media outlets and their advertisers can reach the fragmented and diverse consumers; Trends that...

  • QR codes: Are they worth the investment?  // Direct Marketing News;1/1/2011, p25 

    In this article the authors discuss the worth of quick response codes in the U.S. marketing industry. Xerox Corp.'s marketing executive Susan Kelly mentions the importance of code technology in increasing measurement in printed marketing communication and display advertisement and customer data...

  • Pay your respects. Crowdus, Clark // Marketing News;3/15/2005, Vol. 39 Issue 5, p22 

    Looks at the so-called twixter market segment as of March 2005. Efforts of marketing researchers and sociologists to identify and define this market segment; Profile of twixter consumers; Presence of twixters in many developed countries; Suggestions to marketers who might consider approaching...

  • New segments of boomers reveal new mktg. implications. Chay, Dick // Marketing News;3/15/2005, Vol. 39 Issue 5, p24 

    Focuses on the implications for marketers of the forecast that people ages 30 to 44 will decline by six percent in 2010 in the U.S. Spending pattern of this market segment; Necessity for marketers to craft appropriate response to this change in demographics; Efforts of some companies to capture...

  • Crack into Youth Marketing. Young, Simon // NZ Marketing Magazine;Sep2006, Vol. 25 Issue 8, p14 

    This article explains that anyone with a son or a daughter knows how hard it is to persuade young people to do anything. So marketers face an uphill battle. But there are professionals who are making the breakthrough. Some things have been true of every generation of youth. Loud music and...

  • URBAN APPETITE. Gilliam, Stacy // Black Enterprise;Dec2005, Vol. 36 Issue 5, p58 

    The article presents tips on how to make one's business more appealing to the urban consumer. Think of ways to bring the product to the typical hangout of the urban youth consumer. Once you have determined your message, make sure it is clear and consistent. Know the influences of your target...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics