'Confident Consumers' look to good times ahead

May 2007
Precision Marketing;5/4/2007, Vol. 19 Issue 13, p14
The article highlights the confident consumers segment that should be targeted by marketers in Great Britain. These higher-earning consumers must be tapped for home and leisure expenditure and for a wide range of financial services. The segment comprises couples in their thirties and forties who delayed marriage and raising a family to focus on their careers. As these busy families are time poor, convenience is the watchword in advertising to them.


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