TITLE

Titans of the Tiny Screen

AUTHOR(S)
Medford, Cassimir
PUB. DATE
April 2007
SOURCE
Red Herring;4/30/2007, Vol. 4 Issue 16, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that British upstart ROK Entertainment is aiming to topple MobiTV, the venture-backed leader of the U.S. mobile TV market. ROK, still setting up its office in Los Angeles, California, is betting its packaged and proprietary content, including a campy, made-for-mobile kung fu movie it is producing, will help it leapfrog over its competitor in distributing movies and television programs to mobile phone users. While its competitor distributes standard TV fare, ROK says it can make a splash with its on-demand delivery of popular broadcast TV shows and live sports.
ACCESSION #
25082346

 

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