TITLE

Crunching the Cookie

AUTHOR(S)
Wolfe, Sean
PUB. DATE
April 2007
SOURCE
Red Herring;4/30/2007, Vol. 4 Issue 16, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the acquisition of New York City-based advertising network DoubleClick by Internet search engine Google. Despite the potential power of DoubleClick's voluminous cache of cookies, Google most likely had no idea what was in the cookie jar when it bid on DoubleClick, says Brian Farrar, managing director at Innovation Advisors, a Chicago-based technology investment banking firm. Instead, the $3.1-billion price tag was likely the function of the bidding war with Microsoft, and possibly others.
ACCESSION #
25082337

 

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