April 2007
Red Herring;4/30/2007, Vol. 4 Issue 16, p10
Trade Publication
The article offers news briefs related to high technology in the U.S. MySpace has announced the launch of MySpace News, a service that aggregates content from newspapers, magazines, blogs, and other Web sites. Internet search engine Google has agreed to sell advertising time for more than 675 U.S. radio stations run by Clear Channel Communications. Aesthetics and plastic surgery company Sientra has raised $85 million in second-round financing.


Related Articles

  • Big numbers, tough audience. Fry, Andy // Marketing (00253650);8/16/2006, p17 

    The article reports that Google Inc., has announced that it is going to pay $900m to provide search technology and SMS advertising services on social-networking site MySpace.Com. According to Jordan Rohan, a digital analyst at RBC Capital Markets, the deal is a huge strategic victory for Google...

  • NEW WAY FOR WEB. Fritz, Ben // Variety;12/4/2006, Vol. 405 Issue 3, p72 

    The article discusses how Yahoo! Media Group is trying to reinvent it self so that it can stay competitive with other Web portals such as Google and Myspace. In 2006, Yahoo received a lot of negative publicity and watched as its stock drop 31%. Yahoo claims that it has a clear vision of where...

  • Losing Its Cool. Lacter, Mark // Los Angeles Magazine;Oct2009, Vol. 54 Issue 10, p92 

    The article features the first social networking site, MySpace. While it continues to attract millions of visitors, surveys show that it has been losing to Facebook since June 2009. This means less advertising for the site, whose 900 million advertising deal with Google expires in 2010....

  • Social-network search: the missing monetization link. Rubel, Steve // Advertising Age;9/22/2008, Vol. 79 Issue 35, p52 

    The article discusses social networking on the Internet and how it is used in advertising. The social searching through online social networks such as Facebook and MySpace will be experiencing increasing changes. Myspace has an advertising agreement with Google as do Facebook and Microsoft due...

  • THE POWER OF MANY. Morrissey, Brian // MediaWeek;12/17/2007, Vol. 17 Issue 46, p12 

    The article discusses the impact of the Internet on the media industry. The Internet is changing media and advertising from a one-to-many, passive proposition to a many-to-many experience focusing on social connectivity. The biggest change in the media industry is how information is accessed,...

  • PLAYING BY ONLINE PLAYGROUND RULES. Cincotta, Katie // B&T Weekly;11/10/2006, Vol. 56 Issue 2589, p14 

    The article discusses the increasing popularity of virtual online communities and examines the opportunities the trend provides for companies to market and advertise their products and services. The article also examines the potential of user generated content through various websites such as...

  • Right tool for the job. Carter, Meg // New Media Age;1/15/2009, p23 

    The article reports on the expanding market for do-it-yourself (DIY) online advertising tools. Among the major online players targeting small- to medium-sized businesses with DIY advertising tools are Facebook, Google and MySpace. By providing a variety of simple tools, Google UK wants to...

  • Audience fragmentation of the social generation. Hopkins, Heather // New Media Age;7/13/2006, p07 

    The article comments on the business rivalry between social networking sites MySpace and Bebo in Great Britain. Social networks are considered an opportunity to ensure future brand loyalty. According to a Hitwise report, MySpace is still leading the business based on number of visits in the...

  • In Google We Trust. O'Hara, Carolyn // Foreign Policy;Mar/Apr2006, Issue 153, p93 

    This article reports on Google Adsense, a program in which Google pays Web site publishers for advertising space. Google automatically places ads on the site and, for each click on an ad, Google receives a small profit from the advertiser. It then pays Web site operators a percentage of that...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics