TITLE

User Design of Customized Products

AUTHOR(S)
Randall, Taylor; Terwiesch, Christian; Ulrich, Karl T.
PUB. DATE
March 2007
SOURCE
Marketing Science;Mar/Apr2007, Vol. 26 Issue 2, p268
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
User design offers tantalizing potential benefits to manufacturers and consumers, including a closer match of products to user preferences, which should result in a higher willingness to pay for goods and services. There are two fundamental approaches that can be taken to user design: parameter-based systems and needs-based systems. With parameter-based systems, users directly specify the values of design parameters of the product. With needs-based systems, users specify the relative importance of their needs, and an optimization algorithm recommends the combination of design parameters that is likely to maximize user utility. Through an experiment in the domain of consumer laptop computers, we show that for parameter-based systems, outcomes, including measures for comfort and fit, increase with the expertise of the user. We also show that for novices, the needs-based interface results in better outcomes than the parameter-based interface.
ACCESSION #
25079470

 

Related Articles

  • Laboratory Measurement of Response to Consumer Information. Winter, Frederick W. // Journal of Marketing Research (JMR);Nov75, Vol. 12 Issue 4, p390 

    Laboratory experimental procedures were employed in conjunction with objective measures of information adoption to study consumer responsiveness to price information. Findings suggest that information adoption is facilitated when the information is perceived as new by consumers and is presented...

  • Why Some Products "Just Feel Right", Or, The Phenomenology of Product Rightness. Durgee, Jeffrey F.; O'Connor, Gina Colarelli // Advances in Consumer Research;1995, Vol. 22 Issue 1, p650 

    The purpose of this paper is to explore the possibility that there is a set of products which have a special feeling of rightness to consumers. In one-on-one, nondirective interviews (only question: "What items feel right to you?"), 24 respondents describe 40 everyday products. It appears that...

  • Black Buyer Behavior. Sexton Jr., Donald E. // Journal of Marketing;Oct72, Vol. 36 Issue 4, p36 

    This article surveys research on black buying behavior and provides information needed to market more effectively to black consumers.

  • iPhone may be 'cool' but 43% remain unimpressed.  // Marketing Week;10/8/2009, Vol. 32 Issue 41, p10 

    The article reports that 43 percent of consumers remain unimpressed with Apple iPhone, according to the result of an online poll by Marketingweek.co.uk. The survey shows that 50 percent favored the CoolBrands when asked if they thought the iPhone was worthy of topping the CoolBrands list while...

  • How do shoppers makeover living rooms on a budget?  // Cabinet Maker;4/28/2006, Issue 5485, p26 

    The article presents information on a survey in which consumers were asked what type of items they would buy to update their living room with in a budget of £100. The top choice was curtains or blinds. With a tight budget to update their living rooms retailers were surprised at what consumers...

  • When Customer Loyally Doesn't Pay.  // BizEd;Jul/Aug2008, Vol. 7 Issue 4, p56 

    The article refers to a study regarding when to offer price incentives to customers. According to the U.S. study, only companies which operate in an industry where customers frequently change products and services should offer rewards to current customers. The study reports that two realities of...

  • The Impact of Source and Item Characteristics on Consumer Responses to Flattery in Retail Sales Transactions. Aditya, Sutapa; Main, Kelley; Dahl, Darren // Advances in Consumer Research;2009, Vol. 36, p932 

    The article presents a study which investigates the impact of source and item characteristics on consumer responses to flattery in retail sales transactions. Results suggested a significant interaction effect of clerk attractiveness. Researchers also concluded that flattery led to higher...

  • COMMENSURABILITY OF SATISFACTION FULFILLMENT: SHOULD THERE BE A CHANGE IN ITS FUNCTIONAL FORM? Ding Hooi Ting // International Journal of Academic Research;Sep2013, Vol. 5 Issue 5, p61 

    In service business, customer satisfaction has received extensive attention and considerable debate since its development. To date, there is no consensus as to the functionality of satisfaction modeling. While a good deal of research has assumed or adopted a linear function, it has been argued...

  • WHAT MAKES THEM BUY?  // Music Trades;Nov2009, Vol. 157 Issue 10, p70 

    The article discusses the results of a consumer survey on people who buy drumsets. According to the survey, overall quality, brand reputation and price are factors that consumers consider in their product selection. It adds that 67 percent of individuals that purchased a drumkit have a valued...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics