TITLE

Large drug firms struggle to compete with generics industry

AUTHOR(S)
Cheok Soh Hui; Kovac, Matt
PUB. DATE
April 2007
SOURCE
ICIS Chemical Business;4/30/2007, Vol. 2 Issue 64, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on how multinational pharmaceutical companies struggle to find new markets for branded drugs in developing economies. The trend is attributed to consumers in wealthy nations increasingly turning to generic drugs. Brief background on how generic drugs dominate markets in Europe and the U.S. is discussed.
ACCESSION #
25073714

 

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