Griffin, Cara
May 2007
SGB;May2007, Vol. 40 Issue 5, p38
Trade Publication
The article focuses on how technical advances in sporting goods accessories, such as bags, hats, and socks, add value to the running market in particular. Laura Jenks, the marketing director at Agron, the accessory licensee for the sportswear company Adidas, says that consumers are very savvy and evaluate the performance level of all items.


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