Tactile Awareness

Griffin, Cara
May 2007
SGB;May2007, Vol. 40 Issue 5, p37
Trade Publication
The article focuses on the increasing trend of female and lifestyle-driven customers in the running apparel industry. Reportedly, several U.S. businesses have noted that women's lines comprise over half their business. Amanda Charles, the general manager of a specialty running store, the Boulder Running Company, says that yoga and lifestyle clothing are the categories growing the most.


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