TITLE

Under Armour Seeks Survivors

AUTHOR(S)
Kerrigan, Andy
PUB. DATE
May 2007
SOURCE
SGB;May2007, Vol. 40 Issue 5, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the sportswear brand Under Armour's "Power in Pink" advertising campaign which focuses on cancer survivors. Reportedly, Under Armor is conducting a national search of the U.S. for breast cancer survivors' stories of courage to be featured in a magazine and in-store visual advertising campaigns in the U.S.
ACCESSION #
25068468

 

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