Under Armour Seeks Survivors

Kerrigan, Andy
May 2007
SGB;May2007, Vol. 40 Issue 5, p14
Trade Publication
The article reports on the sportswear brand Under Armour's "Power in Pink" advertising campaign which focuses on cancer survivors. Reportedly, Under Armor is conducting a national search of the U.S. for breast cancer survivors' stories of courage to be featured in a magazine and in-store visual advertising campaigns in the U.S.


Related Articles

  • DFGW reveals multimedia work to launch Dennis' Test Drive title. Barns, Emma // Campaign;10/1/2004, Issue 40, p6 

    The article reports that DFGW has created a multimedia ad campaign to support the launch of Dennis Publishing's monthly car magazine, Test Drive. The title, launching later this month, is positioned as a car magazine for "normal people about normal cars," and is aimed at men and at those looking...

  • Double standard in media selection. Maneloveg, Herb // Advertising Age;10/15/1990, Vol. 61 Issue 43, p33 

    Comments on the double standard in media analysis and buying in the U.S. Views on magazine rate hikes; Reason for the magazine rate hikes; Failure of creating campaigns to generate added sales volume; Viability of print advertising.

  • NEW PROTOTYPE. Mullman, Jeremy // Advertising Age;11/17/2008, Vol. 79 Issue 43, pS-15 

    The article focuses on Steve Battista, head of marketing for the sporting goods company Under Armour, and the advertising campaign for the product launch of the company's New Prototype athletic shoe. Under Armour purchased a $6 million television advertisement during Super Bowl XLII in 2008 to...

  • Under Armour Unveils New 'Athletes Run' Advertising Campaign.  // NSGA Athletic Footwear News;12/23/2008, Vol. 6 Issue 12, p4 

    This article reports on the advertising campaign launched by Under Armour Inc. in which it showcased its new Spring 2009 running footwear and apparel in New York City. It explains that the each advertisement depicts a precise moment when Under Armour's athletes train to run and run to train. The...

  • Under Armour. Thomaselli, Rich // Advertising Age;11/7/2005, Vol. 76 Issue 45, pS-18 

    This article reports on the performance of sports apparel company Under Armour under the management of marketing executive Steve Battista, as of November 2005. Battista came up with an in-house advertising campaign with a catchy, macho tagline: "Protect this house." The impact is that Under...

  • Under Armour debuts golf polo. Dodd, Annmarie // Golf World;3/21/2003, Vol. 56 Issue 33, Special Section p3 

    Evaluates the golf polo shirt introduced by Under Armour.

  • Under Armour to exploit 'quiet shift' of women wearing athletic product outside the gym. Joseph, Sebastian // Marketing Week (Online Edition);9/5/2014, p1 

    The article discusses the launch by sports clothing and accessories company Under Armour of its biggest campaign for women and its I Will What I Want advertisement, that targets women who wear athletic apparel outside of the gym. Campaign details discussed include models such as skier Lindsey...

  • best use of magazines. Moses, Lucia // Adweek;6/18/2007, Vol. 48 Issue 25, pSR20 

    The article focuses on a magazine advertising campaign for the Bayerische Motoren Werke (BMW) Mini Cooper. It states that Butler, Shine & Stern was awarded the contract and that they created a series of print advertisements such as a flip book-style advertisement in "Dwell" magazine that...

  • ConVis Moves Into Magazines to Lure U.S. Visitors. Lewis, Connie // San Diego Business Journal;2/23/2004, Vol. 25 Issue 8, p12 

    For the first time since the terrorist attacks of 2001, the San Diego, California, Convention and Visitors Bureau (ConVis) is investing a hefty portion of its marketing budget to advertise in national travel magazines. While ConVis plans to spend most of its $1.85 million spring and summer...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics