TITLE

G.I. Joe's Changes Name To Joe's

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
May 2007
SOURCE
SGB;May2007, Vol. 40 Issue 5, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the official name change for the Wilsonville, Oregon-based sporting goods chain G.I. Joe's to Joe's. Reportedly, Joe's was acquired by Gryphon Investors, a private equity firm, in February 2007. The president and chief executive officer (CEO) Norm Daniels comments that the name shift will solidify the corporate image when expanding into new markets.
ACCESSION #
25068463

 

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