G.I. Joe's Changes Name To Joe's

Ryan, Thomas J.
May 2007
SGB;May2007, Vol. 40 Issue 5, p12
Trade Publication
The article reports on the official name change for the Wilsonville, Oregon-based sporting goods chain G.I. Joe's to Joe's. Reportedly, Joe's was acquired by Gryphon Investors, a private equity firm, in February 2007. The president and chief executive officer (CEO) Norm Daniels comments that the name shift will solidify the corporate image when expanding into new markets.


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