TITLE

The Next Big Thing

AUTHOR(S)
Bouchard, Nancy
PUB. DATE
May 2007
SOURCE
SGB;May2007, Vol. 40 Issue 5, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on fashion forecasting, specifically how to distinguish fashion trends from fashion fads in the sporting goods industry. The author says that fashion fads may be brief but are important and can help to differentiate one retail store from its competitors. Reportedly, a fashion trend is usually more in line with broad cultural shifts.
ACCESSION #
25068455

 

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