The Next Big Thing

Bouchard, Nancy
May 2007
SGB;May2007, Vol. 40 Issue 5, p6
Trade Publication
The article focuses on fashion forecasting, specifically how to distinguish fashion trends from fashion fads in the sporting goods industry. The author says that fashion fads may be brief but are important and can help to differentiate one retail store from its competitors. Reportedly, a fashion trend is usually more in line with broad cultural shifts.


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