Keys to success in donation program

June 2007
Hospice Management Advisor;Jun2007, Vol. 12 Issue 6, p65
The article discusses tips on how to increase and improve a donation program. It states the importance of knowing and recognizing a donor base and assessing a marketing program. It stresses the donation strategies employed by the Hospice of Palm Beach County, Florida, which include the encouragement of legacy contributions, the saying of thank you, and the ways on how to attract and recognize a donor.


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