Roll 'Em

Zhao, Michael
May 2007
Forbes Asia;5/7/2007, Vol. 3 Issue 8, p38
The article reports on the MSN butterfly outdoor advertising installed by Beijing Topflash Media. The technology, which was promoted by company founder Cao Bin, was intended to show the trappings of an upper-class lifestyle. The advertising has a sensor that is triggered when it detects a train approaching. Cao explained that the firm was able to present one digital image after another by harnessing the speeding train.


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