Lost in Translation

Serafin, Tatiana
May 2007
Forbes Asia;5/7/2007, Vol. 3 Issue 8, p30
The article examines the difficulty of building the Y&Kei brand in New York. In its homeland, South Korea, the brand of Gene Kang and Hanii Yoon gains success with $110 million in sales gained by its publicly listed companies. On the other hand, the success is not similar in the U.S. The author claims that the store in New York is one of those gaining fashionista attention. Kathryn Deane, president of The Tobe Report, said that nobody knows the brand and its designers.


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