Cable Tactic: Skip Ad-Skipping

Schley, Stewart
May 2007
Multichannel News;5/14/2007, Vol. 28 Issue 20, p25
The article reports that operator and network executives have been exploring the nix on message-skipping as they try to find out ways to join on-demand television with the reality of the advertising marketplace. Sean Bratches of ESPN said that disabling fast-forwarding is one way for the cable industry to help counter advertiser concerns about new technologies. Joan Gillman of Time Warner Cable Media Sales announced that customers have accepted prohibition on commercial fast-forwarding.


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