TV Screen Hasn't Lost Luster

Schley, Stewart
May 2007
Multichannel News;5/14/2007, Vol. 28 Issue 20, p25
The article presents the result of an updated consumer survey at the opening session of the Sales Management Conference of the Cabletelevision Advertising Bureau (CAB) held in tandem with the Cable Show in Las Vegas, Nevada. CAB President Sean Cunningham said that viewers appeared to be more tolerant of advertising within a traditional television (TV) setting than on alternate video devices. They also indicated a willingness to accept advertisements that last up to 42 seconds on traditional TV.


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