TITLE

TV Screen Hasn't Lost Luster

AUTHOR(S)
Schley, Stewart
PUB. DATE
May 2007
SOURCE
Multichannel News;5/14/2007, Vol. 28 Issue 20, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents the result of an updated consumer survey at the opening session of the Sales Management Conference of the Cabletelevision Advertising Bureau (CAB) held in tandem with the Cable Show in Las Vegas, Nevada. CAB President Sean Cunningham said that viewers appeared to be more tolerant of advertising within a traditional television (TV) setting than on alternate video devices. They also indicated a willingness to accept advertisements that last up to 42 seconds on traditional TV.
ACCESSION #
25062332

 

Related Articles

  • Supping at the subscriber plate. Chunovic, Louis // Electronic Media;1/20/2003, Vol. 22 Issue 3, p31 

    Reports on the introduction of cable networks targeting audiences and advertisers without affecting the business of the established networks in the U.S. List of cable channels to be launched as of January 2003; Strategies followed by networks to increase distribution; Advantages to advertisers...

  • Cable Networks Pad Summer Lead. Reynolds, Mike // Multichannel News;9/2/2002, Vol. 23 Issue 35, p3 

    Reports the Cabletelevision Advertising Bureau analysis of Nielsen Media Research data in the U.S. Primetime ratings average of cable televisions as of August 2002; Percentage increase of the cable share of audience; Gross ratings average for the seven broadcast network ABC, CBS, NBC, Fox, The...

  • EMC proves local specialist TV channels can be a success. Savage, Mike; Sudhaman, Arun // Media: Asia's Media & Marketing Newspaper;5/21/2004, p21 

    China's first ever specialist, non-stop movie channel is winning over both viewers and clients. At the end of last year, a new film channel hit Shanghai TV screens — East Movie Channel (EMC). Its main competition is not rival movie offerings, but channels specialising in current affairs...

  • Products star on cable TV's 'Home Shopping Show.'. Higgins, Kevin // Marketing News;1/23/1981, Vol. 14 Issue 15, p1 

    Focuses on the Home Shopping Show beamed via satellite by the Modern Satellite Network to community cable system across the U.S. Forecast on the potential audience of the show in 1998 according to James Perkins, president of Washburne Associates; Significance of the show to advertisers;...

  • No.3 ESPN SportsCenter. Slavens, Roger // B to B;5/8/2006, Vol. 91 Issue 6, p30 

    This article presents information on cable TV giant ESPN's "SportsCenter." The cable sports network giant rolled out its Mobile ESPN service on Super Bowl Sunday, and provides content ranging from real time scores to highlights and clips from "SportsCenter" that cellphone users can access 24/7...

  • brands for life.  // Adweek;4/23/2012, Vol. 53 Issue 16, Special section pC20 

    The article looks at the Scripps Networks entertainment company in advance of the fall 2012 season. It lists the company's cable television networks, including Home & Garden Television (HGTV), Food Network, and Travel Channel. The networks' audiences are described as highly desirable for...

  • Changes to help cable buyers. Flinn, John // Advertising Age;2/28/1994, Vol. 65 Issue 9, special section pC-14 

    This articles reports on changes implemented by Nielsen Media Research to improve the analysis of cable television audience ratings in the U.S. and the post-buy evaluations of cable networks, as of February 1994. Nielsen has improved its data tapes to allow agencies to revamp the way they post...

  • Cable TV audience getting the message. McConville, Jim // Electronic Media;06/19/2000, Vol. 19 Issue 25, p16 

    Reports that the Cablevision Advertising Bureau has asserted that cable TV viewers are just as likely to recall TV commercials as their broadcast-TV-watching counterparts, according ot its Unaided Recall Report. Attention span of cable TV viewers; TV broadcasters' claims that cable TV viewers...

  • Cross-Media Sales Take CAB Center Stage. Forkan, Jim // Multichannel News;02/05/2001, Vol. 22 Issue 6, p16 

    Previews the 18th annual Cable Advertising Conference of Cabletelevision Advertising Bureau in New York. Details on cross-media selling and cross-platform programming; Performance of cable and broadcast advertising sales; Speakers and topics of the conference.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics