TITLE

Political Ad Problems

AUTHOR(S)
Schley, Stewart
PUB. DATE
May 2007
SOURCE
Multichannel News;5/14/2007, Vol. 28 Issue 20, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that political media adviser Kyle Roberts has stated at a Cabletelevision Advertising Bureau session in Las Vegas, Nevada that a massive lack of flexibility in the way operators handle the placement and airing of spots hinders cable in the campaign-advertising arena. Roberts described frustrations common to campaign media strategists. But, Roberts and other panelists lathered praise on cable advertising for its ability to reach voters in important geographic regions.
ACCESSION #
25062310

 

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