Political Ad Problems

Schley, Stewart
May 2007
Multichannel News;5/14/2007, Vol. 28 Issue 20, p25
The article reports that political media adviser Kyle Roberts has stated at a Cabletelevision Advertising Bureau session in Las Vegas, Nevada that a massive lack of flexibility in the way operators handle the placement and airing of spots hinders cable in the campaign-advertising arena. Roberts described frustrations common to campaign media strategists. But, Roberts and other panelists lathered praise on cable advertising for its ability to reach voters in important geographic regions.


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