Cable's OCAP Wish List

Haugstead, Linda
May 2007
Multichannel News;5/14/2007, Vol. 28 Issue 20, p24
The article reports that cable executives have been uncertain on key applications they would like to run utilizing a standardized platform for interactive television at the Cable Show panel discussion in Las Vegas, Nevada. Cable operators want to deliver enhanced television services that end users can exploit with the same ease as watching analog television. According to James Mumma, director of iTV product development of Comcast, the company wants application to work across all set-top boxes.


Related Articles

  • Nets: Make OCAP Happen. Spangler, Todd // Multichannel News;5/14/2007, Vol. 28 Issue 20, p24 

    The article reports that top cable executives have stated at the Cable Show panel discussion in Las Vegas, Nevada that cable operators have been slow in deploying OpenCable Application Platform (OCAP) by CableLabs. Albert Cheng of Disney ABC Television Group said that operators need to be...

  • New Technologies Send Sales Execs BACK TO SCHOOL. Schley, Stewart // Multichannel News;5/7/2007, Vol. 28 Issue 19, p5A 

    The article reports on the training of sales executives in Comcast Corp. in promoting new digital-television technologies in the U.S. The executives are trained before they sell to clients interactive technologies. The large-scale training efforts suggest that the cable industry is moving beyond...

  • Advanced Advertising: Measuring Success In More Ways Than One.  // Communications Technology;5/15/2011, Vol. 28 Issue 5, p6 

    The article discusses the success achieved by cable television broadcasting companies by following advanced advertising approaches. It is given that Canoe Ventures LLC achieved success and reached 18 million households with its interactive television (iTV) platform. Andrew Ward eastern regional...

  • Camiant, SeaChange integrate platforms.  // CED;Jun2008, Vol. 34 Issue 6, p12 

    The article reports on the integration of Camiant's Universal Edge Resource Manager (UERM) and SeaChange International's Axiom On Demand open content delivery system. It states that the move will provide cable operators the ability to manage their QAM resources for standard-definition (SD) and...

  • Plant Expert. Crupi, Anthony // MediaWeek;9/18/2006, Vol. 16 Issue 33, p8 

    The article reports that Time Warner Cable vice president of interactive television and advanced advertising Joan Gillman has been promoted to senior vice president and president of media sales. She will continue to drill down into the digital platform while overseeing all local, divisional and...

  • Can ITV weather deflation and advertiser fatigue? Reid, Alasdair // Campaign;3/23/2001, Issue 12, p16 

    Presents the views of several advertising executives on benefits of interactive television (ITV) in Great Britain. Discussion on the mechanics of advertising; Role of ITV in addressing advertiser concerns; Details on the trading mechanisms of the television market.

  • Set for Tru2Way Switch. Spangler, Todd // Multichannel News;1/19/2009, Vol. 30 Issue 3, p20 

    The article reports that cable television companies Comcast Corp. and Time Warner Cable Inc. are to enable interactive television technologies in July 1, 2009. The companies will enable support for retail devices which are compatible with the True2way interactive television specification from...

  • 'Pass the Remote' Gets New Meaning. Consoli, John // Adweek;4/23/2007, Vol. 48 Issue 17, p8 

    The article focuses on the future of interactive television advertising in the U.S. Deals made by advertising agency Starcom USA with satellite television company EchoStar Communications and Cox Communications cable systems to produce such ads are described. The vital role of the television...

  • Cable TV Still Locked to the Box. SPANGLER, TODD // Variety;6/4/2013, Vol. 320 Issue 4, p34 

    The article considers television set top boxes and their role in the cable television industry. Technological innovations added to set top boxes to allow their users to more easily view Internet television broadcasting are discussed. It is noted these innovations have resulted in higher prices...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics