TITLE

Advertising Must Adapt

AUTHOR(S)
Haugsted, Linda
PUB. DATE
May 2007
SOURCE
Multichannel News;5/14/2007, Vol. 28 Issue 20, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article announces the attempt of cable executives and global media guru to follow consumers as they migrate to new media at the general session of the Cable Show in Las Vegas, Nevada. Tony Ponturo of Anheuser-Busch said that his beer brands remained on top through advertising in high-profile events. Cable executives noted that future challenges to multi-platform content providers include educating advertising agencies to help their clients place advertisements on all possible platforms.
ACCESSION #
25059951

 

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